Popular culture

Popular culture (commonly known as pop culture) is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society.

HOW STRONG IS THE POPULAR CULTURE?

Popular culture has many fields: Sports, Movies, Movie Stars, Sports Heroes, Music Tracks, Even Video Games are all parts of popular culture. Everything that influences the audiences' thoughts, ideas, actions, habits, dress etc. is considered thus, popular culture. It was early categorized into the lowbrow, highbrow and the middle brow (the majority). It has a quantative, left-overs, mass culture, authentic as well as political importance.

Alot of companies, and adversiting agencies are relying heavily on stars and sports heroes to advertise their products, and make it seem to be the star's or the sport heroes' choice, thus; make the people blindly believe in their product. Let's have a look on just a few out of many examples:

COLLABORATION OF STARS: Pink, Britney Spears, Beyonce and Enrique Iglesias for Pepsi Commercial.

Michael Jackson (1982) Famous Pepsi Commercial:

David Beckham - "Impossible is Nothing" Adidas Commercial:



Tuba büyüküstün (known as: Lamees) in Pantene Commercial: 

K'nan and Nancy Ajram for CocaCola Soccer WorldCup commercial and WorldCup Theme Song 2010:

Charlize Theron - Christian Dior Commercial :

But what do you think? Are they properly influencing the audience? Feel Free to share your opinion.